Hynes,+Elena


 * Journal 1: Logo 1**

My first logo is the Hartford Whalers symbol. This uses negative space because the "W"in Whalers is almost a block letteringthat uses the whale tail to complete the Whalers logo. The negative space is demonstrated with the white space between the initial "W" and the tail. http://www.logodesignlove.com/images/negative/hartford-whalers-logo.jpg

For my second logo I chose this WWF Panda because it demonstrates good negative space. The picture almost seems to be part of the page, but the positive space makes us see an image. I liked this logo because of its great use of negative space. http://conceptdezain.com/blog/wp-content/uploads/2011/11/wwf-logo.jpg
 * Journal 1: Logo 2**


 * Journal 1: Logo 3**



This is my third logo, most people know this logo to be familiar the coffee shop logo Starbucks is a great way to demonstrate the use of negative space. In this logo it seems to be a green circle with a white design in the middle to create a woman shaped figure. http://www.curveaheadmarketstrategies.com/wp-content/uploads/2012/09/Statbucks-logo.png



This is my fourth logo, this has negative space due to the fact that the green logo has white symbols to make it appear as three girls are in the logo. http://www.google.com/search?hl=en&site=imghp&tbm=isch&source=hp&biw=927&bih=895&q=negative+space+logos&oq=negative+space+logos&gs_l=img.3..0l2j0i5l3.21106

For my fifth and final logo chose the NBC design because it demonstrates negative space in the colors. http://www.designcontest.com/forum/awesome-logo-design/61701-negative-space.html


 * Journal 2 : Sample 1**



This image the root word is DESIGN to me this stands out because of the texts and lines on the end of each letter portray what a design could look like but is demonstrated in the actual word DESIGN.

http://dab1nmslvvntp.cloudfront.net/wp-content/uploads/2013/08/fin.jpg


 * Journal 2: Sample 2**



For my second image I chose this stylization of Love because not only do the colors have meaning but the heart in the middle also symbolizes love.

http://us.cdn4.123rf.com/168nwm/madmaxer/madmaxer0903/madmaxer090300048/4459142-abstract-3d-illustration-of-stylized-text-love-with-golden-heart.jpg


 * Journal 2: Sample 3**



For my third sample I thought that this image portrayed stylized art phenomenally due to the fact the common saying, "When I am with you I get butterflies." This is demonstrated in this because the heart in I love you is made up of butterflies that symbolize love.

http://thumb10.shutterstock.com/thumb_small/969656/98182739/stock-vector-stylized-text-i-love-you-with-butterflies-eps-98182739.jpg


 * Journal 2: Sample 4**



For my fourth sample I chose the Chili's logo because it has the little hot pepper in the corner which coincides with the fact that Chili's is a mexican restaurant.

http://cf.juggle-images.com/matte/white/280x280/chilis-logo-primary.jpg


 * Journal 2: Sample 5**



Lastly for my final sample, I thought the Burger King logo was a good way of presenting stylized text. I liked this logo because the name of the well known fast food restaurant is BURGER King and the logo is the shape of a burger! I thought this was crafty stylized text.

http://www.abservices.psu.edu/abservices/newsandevents/images/new-burger-king-logo.jpg


 * Three Words to Do with Space:**

-Empty -White -Color


 * Journal 3: Sample 1**

One logo that I think works extremely well is this cupcake logo. I love how it incorporates images into the initial design to really demonstrate what a good logo should which is the company or event that it represents.

http://www.designers.com/blog/wp-content/uploads/2013/03/Cupcake8.jpg


 * Journal 3: Sample 2**

I think this logo works because right when I see this logo I know that right when I see this logo it makes me think basketball. This symbol is known all around the world as the universal notion for the National Basketball Association.



http://www.ranklogos.com/wp-content/uploads/2012/04/NBA-logo.png


 * Journal 3: Sample 3**

My third logo that works for me is the apple logo, I think in todays day in age everyone everywhere knows that Apple means and the products produced from apple. http://upload.wikimedia.org/wikipedia/commons/a/a5/Apple_gray_logo.pn


 * Journal 3: Sample 4**

These are the logos that are on the other side of the spectrum that don't really work for me. This particular logo doesn't particularly work for me because its very boring to me, yes I understand what ebay is but I don't get any indication of what this company stands for from the logo.


 * Journal 3: Sample 5**

One other logo that doesn't particularly work for me is the IKEA logo. I feel that this logo is very boring and not appealing. This store is so wonderful and has so much potential but the logo is a disservice to the company.

www.ask.metafilter.com


 * Journal 3: Sample 6**

For my last logo I want to discuss is the Marshalls logo. I think that this logo is so irritating, the fact that it doesn't even draw people to want to come to the store. It is just a generic blue font that just sits there I feel like. This logo to me has nothing special that stands out.

http://www.roseburgshoppingcenter.com/wp-content/uploads/2013/02/Marshalls-LOGO3.jpg


 * Journal 3A Corporate Identity Packages:**

1. I liked this corporate identity package because the color scheme for this is incorporated into the design. http://www.123rf.com/photo_12959844_silver-logo-design-and-corporate-identity-package-including-logo-letterhead-business-card-envelope-a.html



2.

Clark Brothers Corporate Identity Package: I really enjoyed this package because the color scheme is perfect for this business due to the fact is is a plant nursery. I knew right away from the vivid greens and images of trees and leaves that this was some sort of association with plants involved. As I read the quick synopsis it quickly revealed that this was a plant nursery.

http://4.bp.blogspot.com/-94XnS-K3juU/UH1EohOZ1LI/AAAAAAAAAH4/EmL_n0eqOwo/s1600/clarkLG.jpg



3.

Costia Corporate Identity Package: I enjoyed this identity package because I felt like it was simple enough design but a bold color that drew me in. I thought that it was extremely neat and well put together. It seems as though it was a good idea and it was executed well. Also, I think the fonts were neat, contrasting between the thick blue bubble letters to the white cursive in the red bubble, I liked this combination. http://i1.wp.com/theultralinx.com/wp-content/uploads/2013/03/Cosita.jpg?resize=620%2C412



4.

Splash:

For my last corporate identity package I liked this example a lot because of the first logo. I really liked that the "Splash" had water and water droplets around the actual text. I think that this portrays a good basis for the actual buisness, it makes me think that the buisness could be maybe a pool shop, swimming lessons, or maybe even a water park. I loved this identity package because it was a 'textbook' definition on what a corporate identity package should look like and what it should achieve. \

Journal 4:

Minimalism: described as an art movement and style that is used to reduce working by using minimal "colors, values, shapes, lines and textures" ~www.artlex.com

This particular image is an example of a minimalistic design because of its minimal detail and minimal colorings

This image is an example of minimalistic art because of it has little color differences and has a limited design in the corner besides for the airplane

This image demonstrates minimalistic style because it is so simple it is classified as a minimalistic piece of artwork. This image demonstrates minimalistic art because of its small scale, and little to no differenciating color scheme. This is a demonstrating piece of minimalistic art because it shows little to no differences with the other squares and small color change.

Bibliography http://1.bp.blogspot.com/-fbThdBrTYsY/UU8-AlVBgdI/AAAAAAACj-E/PV3JB6jE-AM/s1600/Piet+Mondrian++1872-1944+-+Tutt'Art@.jpg ttp://coreldraw.com/cfs-filesystemfile.ashx/__key/CommunityServer.Discussions.Components.Files/706/0066.Minimalist-ART.png

http://shrey27.files.wordpress.com/2008/04/minimalist-006.jpg

http://www.wiggz.com/images/paintings/minimalist-art-gallery/colorful-minimalist-art.jpg

Reflection on Corporate Identity:

I think that this project went well in the sense that I learned a lot during the past weeks about how to build a corporate identity and when they are used. I feel that by gaining this knowledge about creating a corporate identity it will benefit me because it could be a basis for business and advertising that could eventually be what an occupation is. I think that being able to see what a "good" corporate identity looks like could help me in choosing the right person for a job one day by knowing what a stable and well put together corporate identity.

Journal 5
Print Advertisements: I think that this is an effective advertisement because it is a red french fry box with healthy vegetables inside of it. This is promoting healthy eating instead of fast food junk.

- This design works fro me because it is persuading us that eating healthier is better. Subliminally persuading us to eat healthy rather then french fries and junk food.
 * How does the design work for or against work for or against the advertisement? **

- Designer uses font inside the french fry box to add as a persuasive tactic
 * How does the designer use font? **

- Headline is inside the french fry box, body is conjoined with this.
 * Which part is the Headline and which part is the Body copy? **

-Yes it is fresh and tasty.
 * Is there a tagline? **

- Getting to spend time with family and enjoying the holidays! :)
 * Waht was your favorite part about your vacation? **

http://media.creativebloq.futurecdn.net/sites/creativebloq.com/files/images/2013/04/dallas



I think this is a very well put together advertisement. I think it is very clever telling the client that it is so fresh and grown to perfection. I really enjoy this advertisement because it clearly demonstrates the message that they are trying to get across.

- This works because it is expressing the product to be all natural made of tomatoes and made fresh.
 * How does the design work for or against work for or against the advertisement? **

-Uses font in the design by stacking the tomatoes in in the shape of a ketchup bottle and using the same font of the bottle text as in this design.
 * How does the designer use font? **

-Headline is on the bottom -Body is the actual design.
 * Which part is the Headline and which part is the Body copy? **

-Yes, "No one grows Ketchup like Heinz."
 * Is there a tagline? **

//inspirationhut.net/wp-content/uploads/2012/02/38-Most-Amazing-Print-Advertisem

http://www.makemymood.com/sites/makemymood.com/files/MakeMyMood.com/2010/05/hilarious%20ads%20ss.jpg I believe that this is a beneficial advertisement because it is teaching/ informing that it is unhealthy to smoke. It informs the person reading this advertisement that by smoking you are burning life. Not only physically but smoking could ruin your life.

-Works because it is telling the reader that this is unhealthy and could not only ruin your life but could ruin the planets.
 * How does the design work for or against work for or against the advertisement? **

- Yes. in the words Filter Your Life there is an "X" in the O of Y**O**ur.
 * How does the designer use font? **

-Headline is Filter Your Life -Body is the actual picture
 * Which part is the Headline and which part is the Body copy? **

Yes. its "Stop Burning Our Life"
 * Is there a tagline? **

http://bashooka.com/wp-content/uploads/2012/09/print-ads-bshk-7.jpg

This advertisement is demonstrating that this is a frozen yogurt or ice cream made from cow milk or pure milk ice cream. I think this is really clever because it is the most direct possible way to inform the reader that they are getting the "best" ice cream

- This design for me works really well because in a weird and very direct way I understand the message of the frozen yogurt being at its most pure form and having it be really fresh.
 * How does the design work for or against work for or against the advertisement? **

-Doesn't use text really not needed.
 * How does the designer use font? **

- None -Body: picture itself
 * Which part is the Headline and which part is the Body copy? **

-None. Self explanatory.
 * Is there a tagline? **



http://clustr.com/images/sized/images/news/978/zub-600x811.jpg

This is subliminally persuading me that taking care of your teeth is important because you don't want it to rot and look like this. This has a negative effect making me want to take care of my teeth. ww.mdgadvertising.com/blog/wp-content/uploads/2012/09/MDG_Blog_Best_Print_Ads5.jpg

- This works because its so disturbing and wants us to take care of our teeth so they don't end up looking like this.
 * How does the design work for or against work for or against the advertisement? **

- No font used.
 * How does the designer use font? **

-Headline: None -Body: Picture
 * Which part is the Headline and which part is the Body copy? **

-its very small located at the bottom and has a small tube of tooth paste promoting the use of the product.
 * Is there a tagline? **