Higbee,+Jessica

Journal 1 The designer used negative space by making the space around the letters white so it makes the Google letters stand out more. http://www.seedcamp.com/main/wp-content/uploads/2010/12/Google-logo1.jpg

The designer for A&E used negative space by making the color black form a certain way so they made the white space look like the &. http://www.brandsoftheworld.com/sites/default/files/styles/logo-thumbnail/public/0022/5028/brand.gif The designer for Motorola made the black in the circle form around the white M which makes the M stand out more in the logo. http://www.uploadimages4free.com/upload/big/motorola_logo_recreation-10178.jpg The designer for Hostess used negative space by forming the circle form around the letters to make the blue letters stand out more. http://images4.wikia.nocookie.net/__cb20100725134603/logopedia/images/f/f6/Hostess_logo.png The designer for this company uses negative space by making the key indents look like little buildings. http://cart208design.files.wordpress.com/2011/12/american-architects-logo1.jpg

Journal 2

This image represents the word rainbow because the rainbow colors are being used in the letters to spell the word rainbow. http://4.bp.blogspot.com/_9VsbxVSROzM/TM9PRP2OAgI/AAAAAAAAAog/khcMyLibcbk/s400/rainbow_text_effect.jpg This image represents the word chili's because the apostrophe in chili's is made into a chili pepper which is the name of the business.

http://waiterpay.com/wp-content/uploads/2011/09/Chilis.jpg



This image represents the word coffe because the letters of the word coffe are making the form of the coffe cup. http://cloud.graphicleftovers.com/23821/546311/coffee-with-text.jpg

This lettering represents candy shop because the candy cane and peppermint make the letters d and o. http://www.pageblank.com/templateImages/candy-shop-confectionery-LG.jpg

Words that mean space:

Crammed Empty Small

Journal 3

This logo works because if you didnt know what Shell was you could find out by looking at the picture of the shell.

http://www.businessinvestmentsofflorida.com/featured1/wp-content/uploads/2013/01/shelltt.jpg

This logo works because if the word target wasn't there then you would still know what it was because of the picture of the target above it.

http://upload.wikimedia.org/wikipedia/commons/9/9a/Target_logo.svg

This logo works because if photobucket wasn't there then you can still see that it is a photo website because of the camera.

http://logonoid.com/images/photobucket-logo.png

This logo doesn't work because if you took the words away you wouldn't know that its burger king because theres nothing that represents it.

http://upload.wikimedia.org/wikipedia/en/thumb/3/3a/Burger_King_Logo.svg/300px-Burger_King_Logo.svg.png

This logo doesn't work because if you took away the words Macy's then you wouldn't be able to tell it was a furniture store because theres nothing that has to do with furniture on it.

http://creativehomedesigning.com/wp-content/uploads/2013/05/Macys-Furniture-Store-Locations-Logo.jpg

Reflection of Corporate Identity:

I think this project went pretty well because I understood how to do almost everything but I had a problem with printing on time. I think that overall this project was a good use of time because it taught me how to create a corporate identity and if i'm older and have a business of my own I will take what I have learned and create my own corporate identity.

Journal 5

I think this is a good advertisement because it clearly shows what the product is and how it help the customers. It is persuasive because even though it doesn't clearly explain the product I still know what it is.



I think this is a good advertisement because you understand what the product is when you look at the picture. And even if there wasn't any text you could still clearly see what the product was.



I think this is a good advertisement because you can clearly see what the advertisement is showing you. And its a good example to show how shooting can affect anyone.



I believe that this print advertisement is a good example because you can easily tell that this company is selling frozen meat. And even if the wording was taken away you'd still be able to tell what is being sold.



I think this is a good print ad because it shows that even if you dont eat cereal and milk (hence the cow) then you can still have a good breakfast because of gum.

Journal 3A



I like this corporate identity because the name of the company is breeze and I liked how they used the color blue to incorporate the feeling of cold. I also like it because they used unique colors to blend in the design which turned out really well.



I like this corporate identity because the company is called Johns Bait & Tackle and on the identity it shows a fish hook and fish in the ocean. I like this because you can easily tell, by the design, what kind of company it is. I believe they used good colors to support the idea of the company.



I think this is a good corporate identity because in the logo they used a lady bug to represent the name "Red Bug" which I thought was very creative. I also like it because they used the colors black and red which go together really well.



I believe this is a good corporate identity because the name of the company is called "Digital Bird" and as you can see they used a bird on their logo to tie the whole idea together. They also used the colors of the rainbow to help pull the whole identity together.