Mercado,+Alexis

This is the starbucks logo.
 * Project 1**

This is the logo for the American Institute of Architects. This logo uses negative space because the space around the it is what creates the logo. http://marzipanandmarmite.wordpress.com/2011/11/19/negative-space/
 * Journal 1**

This is the logo for the WWF. This logo was created by Sir Peter Scott. This logo uses negative space because the space around and between the logo is what creates the panda and letter shape. http://marzipanandmarmite.wordpress.com/2011/11/19/negative-space/ This is the logo for the USA network. This logo also uses negative space.

This is the logo for A&E. If it wasn't for negative space you wouldn't be able to see the logo and tell that it created an 'A, &, E'. [] This is the logo for girl scouts. This logo uses negative space to create the faces on the logo. []

This is the logo for FedEx. This logo uses negative space by creating the words 'FedEx'. www.logodesignlove.com


 * Journal 2**

This is stylized text because instead of using a 'v', it used a heart, the symbol of love. http://www.catholicvote.org/wp-content/uploads/2013/05/Love-Fire.jpg

This is stylized text because the word 'bread' is inside of a loaf of bread. http://cleaneatingveggiegirl.files.wordpress.com/2013/01/panera-bread-logo.jpg

This is stylized text because the logo is for a hair salon and the last letter is getting cut, just like your hair would. http://www.stylizedhairsalon.com/uploads/Stylized_Logo_Hair_Salon_GREEN__below.png

This is stylized text because the steam from the coffee is creating the 2 'f's' in the word 'coffee'. http://designshop.jeffreylin.com/files/2011/11/cafe-logo_coffee-cup_Coffee-Cup-by-janzabransky.png

This is stylized text because the word 'candy' is formed by candy. http://4.bp.blogspot.com/MNTUj8EYKpQ/T7E2vQCNQEI/AAAAAAAAJ8I/ArLITsIHw8I/s200/Candy.com_Logo.jpg

-distances -positive -open
 * 3 words for 'space'**


 * Journal 3**

http://www.99designs.com This logo works because if the words 'American Eagle Self Storage' weren't in the logo you would be able to tell that the picture is of a lock & a storage room combined.

http://www.ranklogos.com This logo works because if the letters 'NBA' weren't in the logo it would be obvious that the company had something to do with basketball.



www.norfolkn.com This logo works because if the words 'Singlefinger Speed Shop' weren't in the logo you would be able to tell that the logo has something to do with tires so you can assume that the logo is for a tire shop.

www.ranklogos.com This logo doesn't work because you wouldn't be able to tell that this was a fast food restaurant just by looking at the 'm'.

www.iphonehacks.com This logo doesn't work because you wouldn't be able to tell that this was for a cell phone service by looking at this logo design.

www.cradlepoint.com This logo doesn't work because by looking at this design, you wouldn't be able to tell that this was a gas station company.

http://www.mustanglist.com/ml_images/194/Corp_Identity_HR/Bait_Corparte.png I like this package because the company is called 'Johns Bait and Tackle' and the design has to do with fishing. I also like it because letterhead has not only a fishing line and a fish, but it also water boarder that gives it the 'in the ocean' effect.
 * Journal 3A**

http://www.trilliumcreative.com/portfolio/images/ident_eoa.jpg This corporate package works. It works because by looking at the picture on the letterheads and the name of the company you can infer that this company has something to do with saving animals. Another reason why I like this package is because the colors that are used fit in with the lion. Therefore, I liked the color scheme. http://www.mustanglist.com/ml_images/194/Corp_Identity_HR/Dog_Groomer_Corp.png I think that this corporate package works too. I like how instead of using a 'o' in the word 'dog' they used a picture. I also like how they used a dog for their logo since the company is a dog grooming company. Lastly, I think that they made a good color choice. http://4.bp.blogspot.com/-94XnS-K3juU/UH1EohOZ1LI/AAAAAAAAAH4/EmL_n0eqOwo/s1600/clarkLG.jpg This corporate package works. It works because the company is called 'Clark Brothers Nursery' and it has pictures of leaves and trees. This company is a company that raises and takes care of plants just like a normal nursery would. I also like the way they incorporated the color green in the package.

What goes on a business card: Why we use a business card: Its the first advertising technique that businesses use to get the attention of a client. Also, its a first contacting source.
 * Company name
 * Business owner
 * Address
 * Phone number
 * Email
 * Website
 * Logo

What goes on a letterhead: Why we use a letterhead: A letterhead is more professional and can be used to send out important documents to a customer.
 * Company name
 * Logo
 * Address
 * Phone number
 * Email

What goes on an envelope: Why we use an envelope: An envelope is used to send letters.
 * Company name
 * Logo
 * Address


 * Corporate Identity Package Reflection**

This project helped me to learn more about illustrator. It also taught me about how to build a corporate identity package.


 * Journal 4**

Minimalism is a style or art movement that stresses the idea reducing a piece of artwork to a minimum number of shapes, color, value, textures, and lines.

www.wiggz.com Artist: Grant Wiggins This piece demonstrates minimalism because it has very few lines and colors but is still artwork.

www.wiggz.com Artist: Grant Wiggins This demonstrates minimalism because it has a minimum number of lines and colors and still catches attention.



www.megapolisomancy.org Artist: Donald Judd This is minimalism because it is simple but can still have a meaning.

www.artbusiness.com Artist: Robert Ogata This is minimalism because although it doesn't have many different shapes or colors, it can still have a meaning to the artist & is still artwork.

www.understandingminimalism.com Artist: Donald Judd This is minimalism because it has few shapes and has colors that contrast that can lead to a bigger meaning. ---
 * Journal 5 **

http://1.bp.blogspot.com/-qKWuF5vQtLk/TlvCBxvp1LI/AAAAAAAAA2c/oeQJOvDcxHg/s1600/Most-Amazing-Print-Advertisements-_outboxmag_2.jpg The designer is attempting to persuade the consumer because they are showing that the ketchup is made by real tomatoes. This advertisement is subliminally persuasive because the designer is symbolizing that they use 100% real tomatoes. The perception of the company is to give a message without directly telling the consumer. The company is targeting people who are/want to be healthy.

http://media.creativebloq.futurecdn.net/sites/creativebloq.com/files/images/2013/04/dallas.jpg This advertisement would attract people who like to be healthy. It is subliminally persuasive because the designer is persuading the consumer by using vegetables in the advertisement. This design works for the advertisement because it is advertising a farmers market. It also works because since the audience is farmers/ people who like to be healthy, they are using vegetables in replacement of fries, which is creative.

http://www.designyourway.net/drb/ths/diverse/niceprintads/Lenor-fabric-softener.jpg The designer is attempting to persuade the consumer by using this design. This design is a bear that is clean after put into water with the fabric softener. This advertisement will persuade consumers that like to have clean and soft clothes. The designer uses subliminal persuasion because by looking at the design you can tell what it's for without the designer using any words.

http://gdj.gdj.netdna-cdn.com/wp-content/uploads/2012/06/print-advertising-47.jpg The designer of this advertisement is trying to persuade the consumer by showing that their food is good for on the go. This advertisement is subliminally persuasive because the sometimes the consumer may be in a rush or want something fast to eat and can just go to this fast food restaurant. This design works for the advertisement because it is presenting the fast food as something that you take on the go such as a tote bag, duffle bag, or luggage.

http://designyoutrust.com/wp-content/uploads/2010/11/print-10.jpg I think that this advertisement is very creative. I think that this advertisement does work and can possibly persuade consumers into buying their product. It can persuade the consumer because its trying to show that play-doh can open up a child's imagination.