Landau,+Kevin

=Journal 5=

== = = ====The customer is persuaded because the man in the advertisement has an awesome haircut and he uses the companies gel. There target audience is people who gel their hair up or who want to have great styled hair. The design works because it draws the audience in. The text (logo) of the company is placed on the models back. This works because its in the light which brings the attention to the eyes.====

= = ====The customer is persuaded because the lady looks shocked at how good the "BK super seven incher" looks. The text and catch phrase definitely helps draw in attention. The catch phrase is "It'll blow your mind away" and in the print advertisement the sandwich looks to be a gun pointed to her mouth.==== == This print advertisement is effective because it's anti smoking and it displays a dead body inside of a cigarette. The text in the advertisement says "smoking kills". This advertisement is effective because it brings up reality to the point that if you're smoking cigarettes you are indeed killing yourself. This print advertisement is easily relatable and persuades Advil to be a backup plan for a rough night. It targets a younger audience that parties. I think the ad is humorous which adds to the effectiveness of the advertisement. = = =Journal 4=

= = Minimalism is a twentieth century art style stressing the idea of reducing a work of art to the minimum number of colors, values, shapes, lines and textures. = = = = = = == Corrine Ellsworth []

Corrine Ellsworth []

Corrine Ellsworth []

Corrine Ellsworth []

Corrine Ellsworth [] =Journal 3A= = =





= = == = = = = = = = = =Journal 3=

logos that work: = =



= = = = =Logos that dont work:=







= = =Space= Zone Range Distance = = = = = = =Journal 2=



This text is formed out of water and the word is water. http://imgs.abduzeedo.com/files/tutorials/water-text-pixelmator/Conclusion.jpg

Inferno, another word for fire, the text is constructed out of fire.

http://3.bp.blogspot.com/_i1X8vQvHkRs/S9hK_hO2ncI/AAAAAAAAABk/1Zop5WEU_o8/s1600/Fire-Text.gif

The text creates a bed, which is the word that is given. http://lh6.ggpht.com/IvSjTsIizke9x8NnIEWvG6sgz1B31He0afmu3jvLtgtPY7jJImFhhlzM8BZ2UYrJ770Yc6eUl9HPhI9M_w=s264

The word is wave, the text is formed in a wave like manner which helps communicate the text. http://www.1stwebdesigner.com/wp-content/uploads/2011/10/typography-in-webdesign12.jpg

A hockey stick is in the text that communicated the text of what hockey is. = = http://cdn3.lsw.mx/embroideryclipart/Hockey%20Title.SP2000.jpg = = = = = = = = = = = = = = = = = = = = =Journal 1= The designer used negative space to enhance to design by balancing out the logo, with red and white color. Also the negative space enhancing the logo by splitting up the logo.



The designer of the at&t logo uses negative space to form a 3 dimensional effect on the logo, and also the use of negative space balances out the logo.

The designer of the pepsi logo uses negative space to not only balance out the logo, but also it makes the logo look much more neat, whereas its not just a bunch of colors, but the blue and the red are seperated by a neutral color (white / negative space). The designer of the Lays logo uses negative space to separate the text from the image behind the text. The usage of negative space helps the text pop and stand out. Also negative space is used on the logo to help create a 3 dimensional effect.

The designer of the uconn logo uses negative space throughout most of the logo to create a nice balance in the logo. Also the negative space helps create a cleaner and more crisp look for the logo.