Aprea,+Jordan

Journal 1



The designer used negative space so it would bring out the black in this picture.

This is a good example of a negative design logo because it makes each number stand out more so than if they weren't white.

This logo uses negative design throughout the image by showing the buildings on the key by making it look like it is just the ridges of the key.

This logo uses negative design by making the lettering all white then the background all black to make it stand out clearly.

This also uses negative design because it has the logo for A&E in all black and the "and" sign which uses negative design.

Journal 2

This logo works for this journal because the image communicates with the meaning of the word. Ice cubes is spelled out in ice cubes.

This picture also works with the assignment because it is actually food spelled out in some spaghetti.

This logo is communicating the image with what the object is because it is the word fire spelled out in fire.

This is a great example because the word suspended means to be hanging from something and thats what this word is doing.

Journal 3

This image does not work because as I said before when you look at it you don't know what the company does other than just because you have known about the company your whole life.

This logo works and doesn't work because of the reasons I mentioned above. You don't know what the company does just from looking at the logo. This logo also works too because it is a nice contrast between the black and white which is the negative space that adds a nice effect on the image.

This logo completely works because as soon as you look at it you can tell exactly what the company or in this case an organization does by the logo itself.

This logo works as well because it is balanced and the colors work well together. Also you know what the organization does from looking at the logo.

This logo works because of the well balanced images because it looks heavier in the back but the ball in the front balances it out. Also you know what the organization does just by looking at the picture.

Journal 3A

This corporate identity package works for me because it is very bright to me and it sticks out. I like this because it ties the same elements in throughout every piece.

This package does not really work for me because it is extremely plain to me and very boring.

This corporate identity package does not work for me because just like the other one this is very boring and plain.

This package works for me because it is appealing to the eyes and it sticks out from the others because of the blue. Also it has a nice flow to it.

Journal 4

Minimalism- This is an art movement in the twentieth century that was basically to make your art piece look as simple as possible by avoiding too many colors, designs, and shapes. http://en.wikipedia.org/wiki/Minimalism_(visual_arts) [|Tony Smith], Free Ride, 1962

Kazimir Malevich, 2013 http://en.wikipedia.org/wiki/File:Black_Square.jpg

[|Frank Stella], // [|Die Fahne Hoch!] , // 1959

http://en.wikipedia.org/wiki/Minimalism_(visual_arts)

http://en.wikipedia.org/wiki/Minimalism_(visual_arts) [|Piet Mondrian], // Composition No. 10 // , 1939-42

 Argot Ochre, White squares http://argotandochre.com/2011/10/art-opening-less-is-more-subliminal-projects/argot-ochre-white-squares-rectangles-subliminal-projects-minimalism-art-painting-los-angeles-less-is-more-daniel-rolnik/

Print Ad Journal

This company is trying to persuade the audience who is basically everyone by displaying one of there most famous burgers. Since it is very loved by the customers they are trying to appeal to the audience by saying there is even more burger in your actual burger. The companies idea is to sell more burgers every day. The design works for the advertisement because it is trying to promote the burger that they sell to gain more profit.The designer uses the font effectively by making it balanced and red so it sticks out. Yes there is a tagline which is the original catch phrase, "Have it your way".

This design is trying to advertise for the NBA and the audience is basically anyone that watches NBA basketball. The company is trying to promote the NBA so that more people watch it by showing how intense the playoffs can become in the league. They portray this by showing two of the great players in the picture and writing, "There can only be one". This shows that there is only going to be one winner at the end of the season and every player is going to work extremely hard at achieving that championship. They use the text well because it is almost half of the meaning of the design because it is important. No there is no tagline in this photo.

This design is very effective because it targets McDonalds lovers like me that can't stay away from the restaurant. They do a good job of persuading people to come to McDonalds and buying there food because they show the best looking hamburger that they make even though it doesn't look like that when you get the burger in your hand. This design works for the ad because it is definitely persuading people to come in and buy their food which gives them more money. Yes there is a tagline, "i'm lovin' it".

This design is targeting lots of athletes that drink gatorade which is a lot of people. So this design definitely works for the advertisement because they are showing on of the best basketball players in the game to persuade kids to drink gatorade and it will make them better because Kevin Durant is drinking it too. This does have a tagline, "Fuel your beast mode".

This design is very effective because it targets all of the football fanatics in the world. They try to persuade you by showing a perfect view of a nice field. Who doesn't want to go to a game that looks like that. The design works for the ad because it helps them gain more fans and remember to watch thursday night football.