Shields,+Amara

**Journal 1**
http://www.designer-daily.com/logo-design-17487 The designer for this logo effectively used negative space, by incorporating the white into the french bread. At first glance it just looks like a fancy "f", but if you look closer it uses the negative white background to make it look like a loaf of french bread.

http://vandelaydesign.com/blog/galleries/25-clever-inspiring-beautiful-logos-using-negative-space/ The designer for this logo effectively used negative space, by incorporating 4 orange fish and 4 white fish from the negative background. It is also quite clever since the name if the resturant is called, 8 FISH.

http://vandelaydesign.com/blog/galleries/25-clever-inspiring-beautiful-logos-using-negative-space/ The designer for this logo effectively used negative space, by incorporating the horns of a bull in the word "Bull". It fits perfectly in the letter "B" and is a clean, clever logo.

http://print24.com/blog/2013/03/40-negative-space-logo-designs/ The designer for this logo effectively used negative space by incorporating the negative white background into the shape of the woman's face. The purple hair and purple face features, as well as the necklace, are the only color this logo has. The rest of the logo depends on the white negative space, which creates the shape of her face.

http://www.designyourway.net/drb/splendid-examples-of-logos-that-use-negative-space/ The designer for this logo effectively used negative space by incorporating the negative green background as the pottery. The nude color hands and plate at first seem randomly placed but looking closer, you can detect that the hands are molding the green pottery.

**Journal 2**
http://www.behance.net/gallery/Flashback-Fonts/3725373 This image represents stylized text, since the word is DIAMOND, and each letter incorporates the shape of a diamond.

http://weburbanist.com/2009/12/14/less-is-more-18-clever-logos-using-negative-space/ Though at first glance this logo just seems to be a woman in a yoga pose, however, if you look closer the white negative space between her arm and leg is the country, Australia. It is very clever since it forces onlookers to look closely.

http://www.entheosweb.com/photoshop/logo_design.asp This logo is also quite clever since the company's name is, Blue Dog Properties, the image is of a blue dog with a house underneath it incorporating the negative space. The blue dog is protecting the house...its' property.

http://www.entheosweb.com/photoshop/logo_design.asp This logo uses the white negative space as the pages to the magazine, as well as par of the circus tent. Since the company name is Circus of Magazines, this logo design was very clever in incorporating both words.

http://webdesignledger.com/inspiration/inspiring-examples-of-negative-space-in-logos This logo, like the one above, incorporates both words of the company. At first glance it appears to be just two pairs of shirts, touching at the sleeve but look again and in the negative black space a crown is formed. (hence the word royal)

=**Journal 3**=



http://www.boredpanda.com/worst-logo-fails-ever/ A-Style is a men's clothing company, from Italy. You'd think most companies would try and distance themselves from controversy, but not A-Style. Once their logo started drawing national attention in the 90's, the company ran with it. Ever since, they have been marketing their logo all over Europe, Russia, Japan, and China.

http://www.boredpanda.com/worst-logo-fails-ever/ This logo is supposed to represent a man and woman performing a dance routine, however, it was poorly placed. Instead this logo looks like a woman's breast and her torso. It could come off vulgar in any form, but especially since its for "Junior Jazz Dance Classes".

http://likes.com/comedy/hilarious-logo-fails?page=12 Although this dental clinic had only good intentions of showing the helpful dentist cleaning his patient's teeth. Their logo comes off opposite, at second look, you see a woman and man in a sexual position.

http://vector.tutsplus.com/articles/20-weird-logos-that-work-and-why-they-do/ This infamous I <3 NY logo works because it is so simple, yet the red heart adds just enough flair. NY's logo is so popular that it has also been used by other large cities or towns, like I <3 LA, I <3 MIA, or I <3 NJ.

http://vector.tutsplus.com/articles/20-weird-logos-that-work-and-why-they-do/ This logo for the company "cafeclick" works because it has both elements of the company displayed on it. It has the coffee mug from the cafe and the "steam" coming from it, being the mouse clicks. Its quite subtle and cute, which is why I believe it works so well.

http://vector.tutsplus.com/articles/20-weird-logos-that-work-and-why-they-do/ This logo is for the  Rehabilitation Hospital Corporation of America. The logo displays multiple messages, firstly the hospital logo "+" and secondly stairs to show the process of rehabilitation and it takes one step at a time.

=Journal 3A Identity =



This corporate design flows together well, and is consistent. The company is called, //John's Bait & Tackle//, the logo is simple and fresh looking. The corporate package includes a a fish and a fishing rod graphic, below water, which exudes the purpose of the company.



This bakery's package design, represents what the company does but is still light and sweet (no pun intended). The logo of the company is consistent on all the different corporate settings.



This corporate package also flows together well. It is a dog grooming company and its' logo incorporates a terrier dog; whom is constantly appearing on all aspects of their packages. The pattern of the company's logo is appealing to most.



This identity package for the company, //OCEAN//, includes vibrant colors and a solid rhythm to it. The company provides services that better the environment and has a renewable sense to it. The logo had to seem pure and simple, which it does.


 * Identity Components**

Business card:
name of company-to know what your selling phone number-to reach you for business address-to see physical store or company email-to contact you other than using phone logo-representation of company owner's name-to see who owns business fax-to send information website-to contact you over the internet; get a feel of company

Letterhead: name of company-to know what you are selling address-to see physical store or company phone number-to contact you for business fax-to send information website-to contact you over the internet; get a feel of company

Business letter/envelope: company name-to know what your selling address-to see physical store or company logo-representation of company

**Journal 4**
On the website ArtLex.com, it describes minimalism as "A twentieth century art movement and style stressing the idea of reducing a work of art to the minimum number of colors, value, shapes, lines, and textures. No attempt to represent or symbolize any other object or experience." In my own words, minimalism is a form of art used to show that "less is more", it is unlike any other art form; since it doesn't represent really anything.

http://collection.corcoran.org/collection/work/ice-flower  Rockne Krebs  (American; b. Kansas City, MO, 1938; lives and works in Washington, D.C.)  Ice Flower  1969  plexiglass

http://collection.corcoran.org/collection/work/light-depth Sam Gilliam American; b. Tupelo, MS, 1933; lives and works in Washington, D.C. Light Depth 1969 acrylic on canvas

http://www.pacegallery.com/artists/290/agnes-martin Agnes Martin The Islands 1979 acrylic and graphite on canvas http://understandingminimalism.com/introduction-to-minimal-art/

"Shoot" Kenneth Noland (1964). Acrylic on canvas

  http://understandingminimalism.com/introduction-to-minimal-art/ "Red Green Blue" Ellsworth Kelly 1964 Oil on canvas  **Reflection**  Going into this assignment I was hesitant on whether I'd be able to deliver 100%. I was already worried about the balance of my company's logo and knew in order to do well on this assignment I had to adjust some things. Once I accomplished that, I could move forward with the remaining parts of the project. In the end, I was pleased I delivered my company's statement, // The Basics // through my advertising media. =**Journal 5 **=

<span style="color: #666666; font-family: Verdana,Geneva,Helvetica,sans-serif; font-size: 12px; line-height: 0px; overflow-x: hidden; overflow-y: hidden;">

http://www.onextrapixel.com/2012/02/07/50-creative-and-effective-minimalist-print-ads/ ====This advertisement represents how regular light bulbs are killing the environment. This company's purpose was to grab your attention and express their philosophy all at the same time. Its clever in that it only hints at suicide, not intends it.====

<span style="background-color: #ffffff; color: #666666; font-family: Verdana,Geneva,Helvetica,sans-serif; font-size: 12px;">http://graphicdesignjunction.com/2012/07/50-worlds-best-products-print-ads/ <span style="background-color: #ffffff; color: #666666; font-family: Verdana,Geneva,Helvetica,sans-serif; font-size: 12px;">This ad is clever in that it identifies the saying, "You are what you eat!". Although when you eat ice cream your not really eating the whole cow, but some of it, its' milk.

http://graphicdesignjunction.com/2012/07/50-worlds-best-products-print-ads/ This print ad takes the word "risque" to a whole new level. First off, their "donor" seems to resemble the most evil man in history, Adolf Hitler. Then, the company twists it with their slogan "everyone has something good", so to they're saying it doesn't matter where you come from, evil or good, you can still do something good with your life; even in after life.

http://www.andysowards.com/blog/2012/20-best-print-ads-of-2012/ This ad is clever in the sense that it compares human relationship issues with dogs'. The 2 adult labradors; 1 male, 1 female. And there are 5 dalmatian puppies...problem is neither mom nor dad are dalmatians.

http://list25.com/25-extremely-clever-ads/ This advertisement of Kit Kat uses the cliche bench ads to its advantage. The chocolate snack is half exposed and the red wrapping is partially ripped open. It makes a mouthwateringly delicious advertisements.