Cheriyan,+Shelbin

This utilizes negative space efficiently by using the extra white within the elephant to create more animals. larryeeles.com This logo utilizes negative space by creating a snake through the curve of the S. This adds to the logo titled. "snake", making it more appealing to the eye. designwoop.com This logo makes good use of negative space by making a lightning bolt out of the extra space in the O and R. This puts a creative twist on the logo "Storm Foundry" demilked.com This logo makes good use of negative space by turning the C slightly so that the space in the C looks like a champagne glass. This resonates the fact that the logo represents a champagne bar. loudbang.co.uk This logo utilizes negative space so that it creates two bullets out of the negative space within the "B" to bring even more to the "BULLET" logo. tuttoaster.com

Journal 2:
This is a good example of stylized text. It is appealing to look at as the word digital is represented with wifi bars on the top of the eyes. This gives of the feel of technology and gives a picture and words to move it's point. This comes for a good example of negative space. dreamstime.com

This is also a good example of stylized text because the text "design" is really brought out in it's color and is complimented by design lines around it to give off a good vibe of what it represents. http://dab1nmslvvntp.cloudfront.net/wp-content/uploads/2013/08/fin.jpg The Burger King logo is a good example of stylized text, because it forms the words burger king into a logo that looks like a burger. It works very well. http://www.ranklogos.com/wp-content/uploads/2012/07/caribbean.gif This is a very good example of stylized text. To show that ice is a very cold substance, it is represented with snow. This shows how cold Ice is with seasons like winter in mind. It really brings out what ice is. http://www.webdesign.org/img_articles/11677/screenst.gif This a very good example of stylized text. To accent the word "collide", there are graphics in the logo making the letters seem like they are colliding with other objects and crashing. http://anarchyjim.digitalanarchy.com/wp-content/uploads/original_collide.jpg

Journal 3
This is a good logo. It is clean, appealing, and you know exactly what it symbolizes. You can clearly see it is a target like the store it represents, Target. It's not too much but not too little. It is a great logo. http://vanimg.s3.amazonaws.com/good-logos-1.jpg This is another example of a well-done logo. To represent Domino's Pizza, the design is formed as domino pieces themselves with clean, and strong colors. It works very well. http://krcdesign.files.wordpress.com/2010/09/dominoes-logo.jpg This is a very clear representation of a good logo. It shows in the graphic the word Burger King as if it was the meat in an actual burger. It plays out very well. http://rwrant.co.za/wp-content/uploads/2012/11/Burger-King-Logo.jpg This is a bad example of a logo. It is not clean and it is confusing. It has the company name on it, yet from the graphic, you have no clue what the graphic is. If you just take a quick look at it, the word budget could mean anything to you. It's a bad representation. This is a bad example of a logo. From the logo, you can not tell what the product is. All you know is that it is related to a red=haired woman and nothing else. It doesn't tell me anything. http://qzprod.files.wordpress.com/2013/07/new-wendys-logo.jpg?w=640&h=541 This logo does not work, because you can't tell what it is from looking at it. You would need past history to know what it is, because otherwise, you just see the word 'Walmart' with a star. There's nothing on it that shows that what type of business it is. This is not a good logo. It does not show that it is a gas station in anyway and rather just text. It doesn't get it's point across and doesn't give a good representation to the viewer either.

1. I liked this corporate identity package because the color scheme for this is incorporated into the design and the font is used effectively. []



2.

I really enjoyed this package because the color scheme is perfect for this business due to the fact is is a plant nursery. I knew right away from the vivid greens and images of trees and leaves that this was some sort of association with plants involved. It's clear and appealing.

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3.

I enjoyed this identity package because I felt like it was simple and appealing. I thought that it was extremely neat and well put together. It seems as though it was a good idea and it was executed well. Also, I think the fonts were neat, contrasting between the thick blue bubble letters to the white cursive in the red bubble, I liked this combination. []



4.

Splash:

For my last corporate identity package I liked this example a lot because of the first logo. I really liked that the "Splash" had water and water droplets around the actual text. I think that this portrays a good basis for the actual buisness, it makes me think that the buisness could be maybe a pool shop, swimming lessons, or maybe even a water park. I loved this identity package because it was a 'textbook' definition on what a corporate identity package should look like and what it should achieve. Journal 4:

This particular image is an example of a minimalistic design because of its minimal detail and minimal colorings

This image is an example of minimalistic art because of it has little color differences and has a limited design in the corner besides for the airplane

This image demonstrates minimalistic style because it is so simpe but appealing to the eye. This image demonstrates minimalistic art because of its small scale, and how the colors maintain the same postulate. This is a demonstrating piece of minimalistic art because it shows little to no differences with the other squares and small color change.

Reflection on Corporate Identity:

I think doing the corporate identity was an interesting project that allowed me to see and perceive what star companies are like from behind the scenes. I learned much inisght about business and how its representation reflects deeply how the viewer sees the company. With interesting eye-catching visuals and simple but effective text, the point behind your company can be processed without it being a hassle to view. This has improved my insight on viewing reputation and also taught me to make a clean, nice design. It was well-worth the effort.

Journal 5
Print Advertisements: I think that this is an effective advertisement because it is a red french fry box with healthy vegetables inside of it. This subliminally makes it seem as if french fries are not as bad for you, making it more acceptable. As the perception of the company is often negative with fatty foods, this targets that audience that says that the food has too much fat, pointing out healthy elements. The design works with the advertisement with a stable color scheme of yellower colors while keeping it simple. This makes the design appealing. The designer uses font within the design making them correspond to one another while also keeping the color scheme. I am not sure what this is. I don't believe so.

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I think this is a very well put together advertisement. I think it is very clever telling the client that it is so fresh and grown to perfection as it seems like they are made from real tomatoes. As the perception of the company is mostly good, this just adds to the reasons to buy the product. I really enjoy this advertisement as it is visually appealing while at the same time getting across its point. The design works for the advertisement with a good constant red. The design uses font simply, appeaing to the viewer. The tag line is no one grows ketchup like heinz. //inspirationhut.net/wp-content/uploads/2012/02/38-Most-Amazing-Print-Advertisem



I believe that this is a beneficial advertisement because it is teaching/ informing that it is unhealthy to smoke. It informs the person reading this advertisement that by smoking you are burning life with the contrast of the plant and the cigarette. It subliminally gets across the point of waste within cigarettes, which stops you from smoking them. The design works to show how bad smoking is along the meaning. The font has a cancel sign that gets across how bad smoking is. There is no tagline.



This advertisement is demonstrating that this is a frozen yogurt or ice cream made from cow milk or pure milk ice cream. I think this is really clever because it is the most direct possible way to inform the reader that they are getting the "best" ice cream. It sublimannaly shows that the ice cream is the best as they are from fresh cows in a nice blue sky. The design works as an advantage as it shows freshness. The text simply accents the logo nicely. There is no tagline.



This is subliminally persuading me that taking care of your teeth is important because you don't want it to rot and look like this. This has a negative effect making me want to take care of my teeth. This sublimanally shows how bd it is to not brush your teeth using harsh graphics. This targets people that are unaware of the affect of not brushing. The design works to show the decay of not brushing. There is no font. There is no tagline. ww.mdgadvertising.com/blog/wp-content/uploads/2012/09/MDG_Blog_Best_Print_Ads5.jpg