Masood,+Ahmer

Journal 1. In the fedex logo there is an arrow between the "e" and "x". The negative space, which is empty, is what is creating that arrow. The arrow resembles how the company ships different objects.

. In this logo the negative space between the 'U" in the "A" is forming the letter "S". Since the "S" is clear space it is negative space. In this logo the negative space between the "a" and "e" is creating an "and " sign. The negative space allows the logo to read as, "A&E". In this logo the negative space isn't creating letters or symbols, but the blank space is forming the pandas face. It's also giving the panda's body an outline. The negative space in this logo is creating letters. If it wasn't for the negative space in this logo, you wouldn't be able to see that it spells out "UD" which stands for UlrichDesign.

Journal 2 This represents stylized text because in the word, the letters "i" represents a wifi symbol. http://thumbs.dreamstime.com/z/digital-stylized-text-20043845.jpg

This image represents stylized text because the word fire is actually on fire. http://cdn5.psdvault.com/img/2011/09/particle-flame-text-flatten-2.jpg

This image represents stylized text because the word "suspended" is suspended. http://dzineblog.com/wp-content/uploads/2008/10/3d_text_tuts/5.jpg



This image represents stylized text because the words reflective text have reflections. http://anitrix.com/files/2012/11/reflective_text-530x350.jpg

This image represents stylized text because the word "ice" is written with ice. http://images.sixrevisions.com/2010/04/24-12_photoshop_text_effect_ice.jpg

Journal 3 This logo works because the logo shows a person playing basketball, and the NBA is for basketball.

This logo works because in the logo there is a cat and dog which shows that at Petco they sell all pet related items along with pets. This logo works because it says "starbucks coffee" which tells you it is a coffee shop. This logo doen't work because anyone who is unfamiliar with shell being a gas station would not be able to tell that from just looking at the logo. This logo doesn't work because anyone who doesn't know about the company Apple would not be able to tell that it is an electronics company from looking at its logo. This logo doen't work because it doen't tell people what it stands for. People can think it means anything, and not know that AT&T is a cell phone provider.

Journal 4 Minimalism is the art movement that stressed and reduced the work of art to a certain or limited amount of colors, values, shapes, and textures. The main purpose of minimalism is to resemble or symbolize a different object or experience through the least amount of work.

Example 1: This is an example of minimalism because the artist simply used lines to create the piece and used only three colors.

Example 2: This is an example of minimalism because the artist kept the piece as simple as possible by using only 8 lines and 2 colors, also the piece of art looks to have some sort of meaning too.

Example 3: This is an example of minimalism because only two colors were used in order to symbolize something else, the artist used very simple and the least amount of work in order to create this work of art.

Example 4: This is an example of minimalism because by using simple rectangles and two colors the artist was able to show a dog. The artist used a minimal amount of work.

Example 5: This is an example of minimalism because the artist used only one color and simple shapes in order to create it and the end work obviously symbolizes something. So by using minimal work the artist was able to symbolize or resemble a different thought or idea which is exactly what minimalism is.

Journal 5

Example 1: This is a great example for a print ad. The designer is trying to persuade the consumer by having healthy foods in a recognizable french fries box. The target audience is most likely any of the people who eat french fries and other unhealthy food to get those people to shop at a farmers market and make healthier decisions. The design works well fro the ad because the carrots and other vegetables are placed inside a french fries box. The designer uses font on the french fries box to say that vegetables are healthy.

Example 2: This is another good example of a print ad because the designer really was creative by using a tomato to resemble a ketchup bottle. The target audience will be anyone who might think ketchup is unhealthy because by having a tomato as a ketchup bottle shows that the company grows healthy tomatoes. The deign works well for the ad because it is simple, creative, and appealing to look at. The font at the bottom is a little saying that tells the audience that the company's tomatoes are the best.

Example 3: This print ad is persuading the consumer through the design of the ad. The design works because since a part of the cup is broken off the consumer is able to see that the beverage is ice cold which might be one of the things that they are trying to get across. The target audience for this ad would be anyone who enjoys ice cold drinks. The design works for the advertisement because it is clear that the drink is ice cold. The font is used at the bottom of the ad to say something to the consumer.

Example 4: This design for the ad works because whoever made it decided to have tomatoes inside the ketchup bottle instead of actual ketchup which shows that their ketchup is the best in a way. The design is able to achieve this because the in the bottle they are tomatoes instead of ketchup to show that the company's ketchup is the best or most real one. Their target market would be anyone who enjoys ketchup and people who think that we should eat healthier food. The design works for the ad because it is simple and it's easy to tell what the company is trying to get across. The designer didn't use font other than what is written on the bottle.

Example 5: This design works for this ad because the design of the ad was simple but also creative. It works because in the piece having an actual strawberry it is showing that this jam is made with real fruits. The design works to achieve this because since the strawberry is in the middle of the sandwich it really shows that this jam is made with real fruits. The target audience for this ad would be anyone who eats jam and people who like to eat real food or healthy food. This design works for the ad because it is a creative way to show that the jam is made with real fruits. It is also easy to understand what the designer is trying to show. The font that the designer use is on the side of the actual picture and the font itself is again stating that the jam is made with real fruit.