Gonzalez.+Casaundra

__**Journal 1**__

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The artist who made this piece used their negative space to make the fishes and birds seen in the picture. .

http://1.bp.blogspot.com/-l0YCiyDGhDs/UCMqCPUoNKI/AAAAAAAAFOg/Y7nQKK6hO4k/s640/images.jpeg

The artist switched what was positive and negative once they got halfway through the work and instead had the cat mirrored across the line in the middle of the design.

http://kmchanarts.com/artnm328digital-photo-imagery/assets/chan_bw.gif

The artist used positive and negative space to outline/define the house and its surroundings

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The artisit used the negative and positive space to form a city where the edges of the key should've been.

http://fc08.deviantart.net/fs51/i/2009/283/8/4/Negative_and_Positive_Space_by_Zero_Adiel.jpg

The artist uses positive and negative space to give this piece depth and a sense of it being 3D.


 * __Journal Two__**

http://netdna.webdesignerdepot.com/uploads/illustrator_text_effects/18.jpg

This text treatment works because the texture of the letters display the spongy-ness of the cake and the gooey frosting on top.

http://50.57.233.142/wp-content/uploads/2013/06/steampunk-type-treatment-text-effect.jpg

This text treatment worked because it communicated to the viewer what punk was all about quite clearly. The textures and shapes applied in this piece also help to communicate the basic meaning of what punk is.

http://images.sixrevisions.com/2010/04/24-12_photoshop_text_effect_ice.jpg

This treatment of text works because it gives off the solid and frozen feel of ice while keeping in the transparency. The cracks, or texture, of the ice also adds to the feeling of the ice being what we all see day to day.

http://tutorialswebdesign.com/wp-content/uploads/2011/11/photoshop-text-effect-tutorials-28.jpg

This use of text works because it portrays perfectly the way light might look if it were bursting from the restraints of another thing. The way the artist/designer varies the colors of the light gives the viewer a sense that there is more light to come.

__**Journal Three**__



http://sunstatebuilder.com/yahoo_site_admin/assets/images/SSB_Logo_Final.340123924.jpg

This logo works for this architectural business because it uses the triangle, the strongest building shape, to represent their "structural integrity." The triangle helps to pass on the image that the business and it's projects are strong and reliable.

http://fc08.deviantart.net/fs31/f/2008/229/d/3/Gym_Logo_Design_1_by_Poser96.jpg

This logo works for this business because they're trying to tell their potential gym members that they can be just as strong and great-looking as the man in their logo. The man lends the feeling of strength to the company while showing their customers what they could be if they joined their gym.

https://s3.amazonaws.com/htw/dt-contest-entries/12056/united-states-media-music-production-logo-design.png

This logo works for this music company because it makes me think of how the songs that they support have depth and heartbreakingly touching lyrics. The wings, for me, make me think that the artists that they sign can draw their listeners up or into their lyric's story before bringing them back down to earth. The crown above the heart tells me that the company is the best at what they do.

http://sixthlife.net/wp-content/uploads/2012/09/Loose-Diamond-Logo-Original.jpg

This logo didn't work for me because it's very plain and doesn't help the viewer see just how good the company is at fixing loose diamonds on jewelry/accessories. The logo makes it appear as if the company is finding/mining diamonds instead of fixing them. The logo is also incredibly plain and doesn't draw people in at all.The design is very simplistic and not at all eye-catching.

http://im2.peldata.com/bl3/27099/7th.png

This logo didn't work for me because it's plain and doesn't reflect at all about how great of a recording studio the business could be. The falcon seems more of a flight or flying school instead of a recording business's logo. The logo is also very plain and not well balanced; there is more negative space than positive space.

http://www.artislogo.com/static/logos/colemanconsultinglogo.gif

This logo didn't work for me because it's plain and doesn't convey how good the business is at consulting people through their economic problems. The logo doesn't compete for attention in any way and the only part about it that I like is the red square that only slightly draws in my gaze. The logo isn't balanced nor symmetrical.

__ **Journal 3.A Identify** __

http://www.mustanglist.com/ml_images/194/Corp_Identity_HR/Bait_Corparte.png

This corporate identity package works because it lets the person receiving the package know immediately what their company is about and what product(s) they sell. The color scheme and creative components of the package also help to intrigue/draw in the potential customer. The package goes above and beyond with their addition of key chains and I know that this adds to both their advertising and their package identities' effectiveness.

http://blog.printrunner.com/wp-content/uploads/2012/09/37+-+Corporate+Identity+Package+-+Pitted+Cherries.jpg

This identity package is effective because of the business-like vibe that it gives off. I know this because unlike the package above this one, this particular package needs to give across a professional and dedicated feel in order to project to its customers that they're serious about their jobs. The package above this one gives off more of a friendly and open vibe that this one obviously does not want to give. This identity package successfully tells its customers that they would/will go above and beyond to be the best professional business for its customers whilst taking the jobs/services that they provide seriously.

http://www.mustanglist.com/ml_images/194/Corp_Identity_HR/Dog_Groomer_Corp.png

This corporate identity package doesn't work for me. There seems to be too much white space. The package isn't eye catching even slightly and seems too basic. The letterhead shows very little in depth consideration or creativity. The company's purpose, which was to attract people's attention and give off a refined feeling, is completely lost in the seemingly enormous white space, for me.

http://desigg.com/wp-content/uploads/2011/12/corporate_identity_pakage_by_koushikh-d3izj57.jpg

This corporate identity works for me. One reason being that although there is a bit too much white space, it only adds to the effectiveness of the bright blues, yellows, and greens. Unlike the package before this one, the white does not take away from the design, the white enhances it. Another reason I particularly like this one is because the company used a variety of shades and made it so that the colors were set up to look as if they're moving, effectively luring potential customers into considering the package further/more in depth.


 * __Journal 4__**

Minimalism is an art form from the twentieth century that made a picture with just the basics of colors, shapes, etc. This art form does nothing to represent a specific symbol or idea and is an embodiment of "less is more."

http://www.artsconnected.org/media/a2/f8/7b8ecec558352ccd0881d6e3b377/1024/768/20891.jpg Artist: Donald Judd Date: 1971 Location: Tennessee, USA

http://www.artsconnected.org/media/bb/1e/a2f09d797a6af0663e38eb62508b/1024/768/110528.jpg Artist: Claes Oldenburg Date: 1966 Location: America (state n/a)

http://www.artsconnected.org/media/03/52/cf9b9db31b6b66f71f799d357b74/1024/768/26669.jpg Artist: Paul Thek Date: 1965-1966 Location: California, USA

http://www.artsconnected.org/media/17/2b/467e15150ee606db735d52e4f1d1/1024/768/22605.jpg Artist: Lucas Samaras Date: 1965 Location: America

http://www.artsconnected.org/media/c0/43/957633fca0a87cc093ab78addbeb/1024/768/22589.jpg Artist: Claes Oldenburg Date: 1975 Location: America

__**Reflection:**__

The process of creating a logo and designing a corporate identity package was a long one and a very nit-picky one. The logo had to be thoughtful and purposeful and the colors had to work together to present a clear image for the company. The corporate identity package had to have the same repeating colors, a neat layout, and have some overlapping. I think that I have grown with my understanding of the Adobe Illustrator application, with clearly defining the difference between balance and symmetry, and with developing pieces of work through my understanding of the Adobe Illustrator application.

__**Journal 5**__

This advertisement is trying to persuade the consumer by surrounding their product in things that make people happy, therefor making their product look like it will bring happiness. The subliminal tactic used in this advertisement is the use of the beach in the background. Beaches are commonly associated with fun times and having a good time, to make the beach the main part of the advertisement is like telling people that their beer is bringing the good times to the person who drinks it. The company is highly aware that people love the beach and the things that the beach stands for, such as relaxation and fun, and that's why they used the beach for their image. The target audience are working adults who feel as if they have no time to relax. The design works for the advertisement because it's effective in selling their product. The font works to add to the feeling of relaxation around the bottle. The header is the saying, "In this case only, served best with a cup" and the body is, "Congratulations Chicago Blackhawks." The tag line is way at the bottom where it says "relax responsively."



This advertisement is trying to persuade the consumer by making it seem as though to play "American football" you have to be strong enough than average and to be stronger you have to play with the panthers. The arm featured in the ad is the persuasive element that is trying to make the viewer see that football is in the panther's blood and is therefor making the panthers the key ingredient to being a better player. The target audience is adult males. This design works for the ad because it's simple and blunt, much like actual football. The header is, "American Football. The Tougher Football." The body txt is the words underneath. There is no tagline.

This print advertisement is trying to persuade the viewers that Dunkin' Donuts is putting their customers welfare before their own profits. They are doing this by saying that they want to put more money in your pocket. The subliminal tactic is replacing a quarter with a donut, so that when people see a quarter they think of DD. The target audience is anyone with/making money. This design works for the ad because it's simple and yet creative, which sums up DD very well. The design uses font to draw people's eyes upward and then lead down to DD's for main symbols. The headline is, "You can't put a price on happiness." The body text is, "But 25 cent donuts help." The tag line is directly underneath the body text and underneath the symbols on the bottom.

This advertisement is trying to persuade the potential consumer that their coffee is so good that when they ship it, the paparazzi follow it; thereby insinuating that their coffee is at the same level as celebrities. The subliminal tactic is the use of their paper bag in the background, it's there to persuade the buyer to get their coffee and one of their various food products. The design works to achieve this because it's subtle and doesn't scream at its viewers to buy their products it's just telling their subconscious that the brown bag goes best with their "famous" coffee blend. The target audience is anyone who idolizes celebrities or watches a show where the paparazzi are featured. This design works for the advertisement because it's simple, creative, and clever much like DD itself. The font is placed as it would be on their bags in real life. The headline is the part that asks the question about the delivery truck and the paparazzi; the body text is the text directly under the question and the grey words on the bottom. The tagline is the words in white.

This advertisement is trying to persuade the viewer that the Toyota Camry is a work of art. The subliminal message is the use of various pieces of creative artwork to display the fact that their cars are brilliant and artfully put together. The target audience is artists, people who like art, classy people, etc. The font used in the design works for it because it's so small that it draws the person's eye into the center to view the car. The headline is the bold words just below the front of the car and the body text is just below that. The tagline is under the Toyota logo saying, "Oh what a feeling."

My favorite part of my vacation was the extra sleep I got.


 * __Unit Seven Reflection__**

The text placement on my ad was very intentional. The way it was set up with more words on top and significantly less on the bottom was so that the viewers' eyes were drawn downward on the page. There was no tagline and very little humor, but there was controversy included with the chosen picture. The color scheme was to use a more vintage, texturized brown and the usual red and black that was present in both my corporate identity and my logo. The brown afore mentioned was used to display the more classy side of my hat store.