Panek,+Courtney

Journal 1:

For my first logo, I chose the A&E logo. The designer used negative space in their logo to make it appear as though the "and" sign was incorporated in between the "A" and "E." []

http://www.technologyempires.com/motorola/ For my second logo, I chose the Motorola sign. This designer used negative space to form the "M."



For my third logo, I chose to do the apple sign. The designer used negative space to make it appear like the apple is formed by the space around it. [] For my fourth logo, I chose WWF logo. The designer used negative space to make it look as though the black formed the panda. The negative space allows for the white to appear as the outline of the panda and it forms the face. [] Lastly, for my fifth logo i chose to do the USA Network. The designer used negative space to make it appear as though the "S" was formed by the "U" and "A." []

Journal 2:

The text is has been manipulated in this image because "love" was taken out and replaced with a heart. The heart helps to convey the message through the bright pinks and reds.

In this second image, the text has been manipulated to create the illusion as though there is an arrow between the "E" and the "X." In this third image, the text has been manipulated by removing the "V" and replacing it with a heart. This helps convey the message by symbolizing "love" in two ways. In this fourth image, the text has been manipulated to represent the "Chili" is two ways; through the apostrophe and the lettering. In this last image, the text been made into a sound wave to convey the message of the words.

open dense wide

Journal 3: Logos that work: I feel that this first logo works because it truly conveys the message of basketball. You can see the man holding a ball in the position to dribble. For me, the colors work together and i like how the negative space is used to form the man and ball.

In this second logo, i can tell that it is a store or company for animals. the colors are also a very good aspect to the logo as they work together for me. the cats ears are positioned to also form the dogs ears. i find this very clever and it conveys the message well.

In this third logo, I think the design works to convey the message. It is a store for home improvement and you can see this because the outline is shaped as a house.

Logos that don't work: I dont feel like this logo works because if you're new to it, you don't know what the apple stands for. It does not convey any message because it does not make you sure of what the company is all about.

I also don't feel as though this logo works because I can't understand what the company does. I have no way to know what the company does as there are no graphics used or anything to convey the purpose of the store or company.

[] Lastly, I dont think this final logo works because the design in the middle above the words does not make it clear as to what the company does. I question the purpose of the logo because it does not make it clear to me, or anyone, when wondering what the company is attempting to portray.

Journal 3A: I find this corporate identity to be really eye catching because i enjoy the colors used and i can easily tell what the company does. It is obvious to the viewer that the company works with trees.

I thoroughly enjoy this corporate identity because it is obvious to me that the company works with animals. it really portrays what they intend to do.

I like this corporate identity because it's really easy to show what the company is doing. they sell bakery treats. it shows in every detail including color and design.

This corporate identity is alright. there is a little too much going on with the use of the colors.

Reflection on corporate identity: i think my corporate identity came out really well. I liked how each item coresponded with another. overall i could have done a bit better and been more creative. we were not limited to time but i could have used it better.

Journal 5:

This is a good print ad because it shows if you drink the skinny can, you will be in shape. This is a good print ad because it shows if you use the product then it will work to its highest ability. This is a good print ad because it shows thta it is healthy and good for you, an it gets a message across. This is a good print ad because it looks apetizing and shows what the product does. This is a good print ad because it shows how the product works.